Acerca del cliente
Studio Aroma is a B2B company specializing in scenting installations for hotels, restaurants, and luxury retail spaces, focused on enhancing customer experience through tailored sensory solutions.
Acerca del caso
Operational and technology transformation through a unified CRM, automated recurring billing, and financial visibility to eliminate revenue leakage.
Resultado y resolución
Studio Aroma maintained active sales and technical operations but faced internal inefficiencies that negatively impacted cash flow and profitability. The absence of post-installation follow-up, manual processes, and disconnected teams resulted in missed invoices, delayed collections, and limited financial visibility.
The project redesigned the company’s operational, commercial, and financial ecosystem by implementing a unified CRM integrated with the website, automating follow-ups and recurring billing, and providing operational and financial consulting to align processes and responsibilities.
As a result, the company regained control over cash flow, reduced revenue leakage, and established a scalable technological and operational foundation for sustainable growth.
Desafío
- Misalignment between sales and operations.
- No post-installation tracking for recurring revenue.
- Manual and fragmented processes.
Inconsistent invoicing and collections.
- Limited visibility into cash flow and performance.
- Decision-making constrained by unreliable data.
- Unclear sources of revenue leakage
Resolución y resultado
- Design and implementation of a unified CRM.
- Website integration with commercial systems.
- Automated post-installation follow-ups.
- Recurring billing and collection workflows.
- Sales dashboards and operational tracking panels.
- Expense and revenue audits.
- Process and responsibility realignment.
- Financial and operational consulting
